Business communication is the sharing of knowledge, concepts, and communications within and outside of an organisation with the intention of successfully attaining organisational goals. It covers all spoken and written forms of communication that take place in a professional setting. For an organisation to run smoothly, teamwork, decision-making, and goal attainment all depend on effective business communication.


Generally speaking there are two types of communication VERBAL and NONVERBAL communication.

Verbal communication is the exchange of information, ideas, sentiments, and messages orally between people or groups. It is a fundamental method of communication that enables in-the-moment interaction, thinking sharing, and information transmission. Both the words said and the manner in which they are delivered—including voice tone, intonation, and pacing—are components of verbal communication. Verbal communication depends on the use of language and words to convey concepts, viewpoints, and ideas.  When speaking, the tone of the voice may express attitudes, intents, and emotions. Among other things, tone can be aggressive, cordial, authoritative, persuasive, or compassionate. In addition to the words themselves, the voice’s intonation can communicate meaning. For instance, a query might be implied by increasing intonation at the conclusion of a statement. The effect of a message can be affected by the rate at which words are conveyed. Slower speech might be used to convey contemplation or caution whereas rapid speech could be used to convey enthusiasm or hurry. Emphasising certain words or phrases can draw attention to their significance or the sentence’s intended meaning. To ensure that the intended message is correctly comprehended, it is crucial to speak clearly and enunciate words clearly. In addition to words, nonverbal components including body language, gestures, and facial expressions are frequently used in verbal communication. These components help to convey the message being made. In a variety of settings, such as face-to-face talks, conversations, talks, phone calls, online meetings, and public speaking occasions, verbal communication is a dynamic and engaging kind of engagement. It enables quick explanation, question-and-answer sessions, and the development of a personal bond between communicators.

Facial Expression

Body movement and posture. in nonverbal communication

Gestures in Communication

Eye contact in Verbal Communication

Touch in non-verbal communication

Voice in Non-Verbal Communication


Verbal communication has several Advantages in a variety of spheres of life, including interpersonal relationships and work settings. The following are some major benefits of verbal communication:

Clarity and Quick Response: Verbal communication allows for quick explanations of uncertainties and queries. Real-time feedback gathering and reception make it possible to address misconceptions right away.

Instant Response: Verbal communication enables the sharing of information instantly, making it appropriate for debates and dialogues that call for prompt decisions or actions.

Emotional Expression: In verbal communication, the tone, pitch, and intonation of the voice contribute to transmitting emotions and attitudes, such as sincerity, excitement, empathy, or urgency.

Verbal communication creates an emotional connection between people through voice inflections, facial emotions, and in-person engagement, which promotes understanding and connections.

Efficient Problem Solving: Since verbal communication allows for collaborative conversation, brainstorming, and bargaining, complex problems are frequently addressed more successfully this way.

Nonverbal clues: In addition to verbal communication, nonverbal cues like body language and facial expressions may be used to enrich and deepen the message being communicated.

Effective Persuasion: In order to sway people’s beliefs and judgements, verbal communication may be used to employ persuasive strategies including rhetoric, narrative, and emotional appeals.

Contextual Adjustment: Speakers can modify their vocabulary and tone to fit the occasion by adjusting verbal communication according to the context and audience.

Spontaneity and Creativity: When communicating verbally, original ideas and creative approaches might emerge, especially during brainstorming sessions.

Quick Solution to Conflicts: Verbal communication typically speeds up the resolution of disputes or conflicts because it gives parties the chance to air their differences and identify points of agreement.

Developing empathy: In instances where visual and aural clues aid in comprehending, face-to-face verbal communication is especially helpful in fostering rapport and trust.

Social interaction : Verbal communication is crucial for socialising, meeting new people, and extending one’s network on both a personal and professional level.

Enhanced Learning: Through lectures, seminars, workshops, and conversations, verbal communication serves as a major means of instruction and information distribution.

Cultural and Personal Connection: Verbal communication enables people to exchange traditions, tales, and cultural knowledge, bridging gaps and promoting understanding between various groups.

Although verbal communication is a useful tool for information exchange, it is not without drawbacks. Individuals can overcome communication difficulties more skilfully by being aware of their constraints. The following are some typical verbal communication limitations:


Lack of Clarity: Accents, poor pronunciation, and the usage of words with multiple meanings can all make verbal communication difficult at times. If the speaker’s words are not fully comprehended, misinterpretation may happen.

Misunderstandings: Different people may perceive the same words or phrases differently, which can lead to misunderstandings in verbal communication. The intended meaning can be significantly impacted by context, tone, and intonation.

Cultural differences: If not handled appropriately, cultural differences in language, idioms, and nonverbal clues can cause misunderstandings or offence.

Background noise, outside distractions, and interruptions can interfere with verbal communication and make it difficult for the speaker and the listener to focus properly.

Limited Retention: Because verbal communication frequently relies on memory, it’s possible that listeners won’t remember every element of a discussion, especially if it’s lengthy or complex.

Lack of Visual Aids: Verbal communication is devoid of the visual cues, such as charts, diagrams, and other visual aids, which can help comprehension, particularly in educational or technical environments.

Ineffective for Complex Topics: It might be difficult to fully communicate complex or detailed ideas through verbal communication alone, especially if the audience member has no prior understanding of the topic.

Lack of Record: Unlike written communication, oral communication doesn’t leave behind a record that can be checked or verified afterwards.

Language Barriers: When speaking with people who speak different languages, language barriers can make it difficult to understand each other clearly, which might result in errors or misunderstandings.

Lack of Multitasking Ability: Verbal communication frequently takes focused attention, making it challenging to multitask or conduct other things at the same time.

Lack of Privacy: Speaking in public places does not provide the same level of privacy as writing or private talks do.

Time Restrictions: Verbal communication frequently demands that participants be accessible at the same time, which can be difficult when there are time zone variations or competing schedules.

Over-reliance on Nonverbal clues: People may depend too much on nonverbal clues, such as body language and gestures, believing that they clearly communicate the intended message.


Active listening techniques, asking for clarification when appropriate, adapting communication style to audience, and using a combination of verbal and nonverbal communication techniques can all help people overcome the limitation of verbal communication and can ensure effective communication. In some circumstances, supporting verbal communication with written materials or visual aids can improve comprehension and reduce possible problems.